Influence Of Television Viewing On Children Media Essay

Influence Of Television Viewing On Children Media EssayIntroductionThis render is intimately the extent, justification and forebodings that adult citizens hit or so the enamor of goggle box viewing on sisterren. Adults in the context of this essay encompass parents, journalists, policy makers, media exploreers and human right activists among separate citizens. The discussion is covered over five sections. from each one section attempts to give the perspective of a loose category of adult citizen carry ons. The first section begins by situating the topic in media make research possibility-a concern for social scientists and media theorists. Here it underscores the various foci of effects research over the years notably media texts as powerful agents of social change (Hovland et.al., 1953 Galician, 2004 and McQuail, 2005), media texts have an watch on peer relations (Moreno, 1934), there is a role of mediating factors (Klapper, 1960 and Moss, 1996) among other concerns. The second section attempts to justify the question of the essay by providing some evidence of wherefore the influence of goggle box index be considered more important than other media a concern for media owners, human rights activists and policy makers. Here contributions are made on the distribution and coverage of video system (Lichter, 1990), its accessibility (Burton, 2004) and extent of usage by children (Buckingham, 2007) among other arguments. The third section focuses on a range of specific concerns about the actual effects of television- of interest to parents, media researchers and human rights activists. These concerns include, aggressive behaviour (Bandura, 1994), gender stereotyping (Ingham, 1997) and citizenship (Selznick, 2008) among others. The fourth section critically discusses some of the methodological approaches to examining the influence of television on children that would be of possible interest to media researchers and policy makers. Here it briefly h ighlights possible theories of how children react when exposed to a media text by means of perceived branches of cultivation (Newbold, 1995), socialising and socialization (Goonasekera, 1996) and varying intellectual development (Buckingham, 1998) among other theories. The fifth section is the authors perspective of the kind of effective action that should be taken to contribute to wear out effects research and healthy television viewing among children. The conclusion summarises the main elements of the essay.Situating the influence of television viewing on children in media effects research theoryThe early part of the 20th century saw a pristine effort in the study of mass media effects that began when public concern about the impact of movies on children and adolescents was prompted by the privately funded Payne Studies (Galician, 2004, p84). These and other media studies helped establish the notion that mass media messages are indeed powerful agents of social change (e.g. Hov land, et.al., 1953Galician, 2004 and McQuail, 2005). The influence of television viewing on children is an important issue to examine because as McQuail in Newbold (2005, p9) signals, the media is a powerful shaper of opinion and beliefs. For Hovland, et.al. (1953, pp260-266), two personality factors advanceed to head for the hills a significant role in determining variations in the degree of effect of a media text intellectual ability and motivation. In even earlier work, Moreno (1934) underscored the greatness of peer relations and the bonds they form based on values within the stem that are perhaps influenced by media texts. Lazarsfeld et al. (1948, p151) argued that the process of attitude and opinion arrangement within the broader public sphere of say a community owed more to the influence of other people the opinion scating, than the media itself. Within media effects research, the opinion leaders are considered the primary group whose relevance is not merely its exis tence but rather their influence on behaviour and attitudes of individuals that make up the group (Newbold, 2005, p17). Hovland and his colleagues were not only concerned with personality factors but more so with the message itself. They argued that its apparent trustworthiness and how it influences the learning of facts indeed invoked antithetical reactions (Newbold, 2005, p15). For Klapper (1960, p8), mass communication does not ordinarily serve as a necessary or sufficient cause of audience effects, but rather functions by a liaison of mediating factors, an argument that emphasizes the total situation. Moss (1996, p5) seems to allude to this when she stipulates that audience studies can be examined by establishing the social context in which texts are distributed and consumed. The disparity in effects research approaches perhaps provides an indication of the complexity of the emphasis of issues and concerns by mass communication scholars in demarcating the field. The next sec tion provides some illumination on this latter concern by comparing the influence of television versus other media on audiences from the embodied adult citizen perspective of human right activists, journalists and policy makers.The influence of television versus other mediaLichter, et. al. (1990, p8) views effects of television as greater than the print media or even radio because it clearly provides its audience with a wizard that what it views is true and real. They raise argue (p8) that television has broken down class and regional boundaries to a far greater extent than other media (during the 1990s) as compared to say, the print media that is segregated by plain of distribution and readership. For Burton (2004, p93), television is the most accessible media to most people, including young children, where television is their most favourite form of media. Buckingham (2007, p75) further illuminates Burtons assertion by arguing that if schools have remained relatively unaffected by the advent of new technology, the same cannot be said of childrens lives after school. He also argues that childhood is permeated and in some note defined by modern media -television, video games, mobile phones, the internet that make up contemporary consumer culture. Gavin (2005) asserts that within a year an average American child would have spent about 900 hours viewing television in school compared to and nearly 1,023 hours in front of a television at home. Kellner (1990, p1) supports the latter assertions and argues that 750 meg television sets across 160 countries worldwide are watched by 2.5 billion people every day underscoring the obvious ubiquity and centrality of television in our customary lives. Television influence separates itself from other media influences by the extent of its central role in the lives of the contemporary child and perhaps the fact that this is coupled with frequent phone visual stimulation. Media convergence in the current advanced IT age ha s given rise to internet television and mobile phone television tuning that technically changes the perceived coverage and possible influence of television. Surrounding these postulations is a range of specific concerns that are briefly discussed in the next section looked at from the collective perspective of concerned parents, social scientists and possibly media theorists.Concerns about the influence of television viewing on childrenThe debate about the influence of the media on children has been wide-ranging and at times fierce (Robinson Willett, 2006, p6) with concerns about violence, sexual content, advertising and its developmental and educational implications (p6). The Australian Psychological Society Ltd Factsheet (2000, p1) claims that prolonged exposure to television violence is among the factors which lead to children to display aggressive behaviour in two the short and long term. approximately aggressive effects research evidences that up to 88% of children readily feign aggressive behaviour seen earlier on television (Bandura, 1994 in Cumberbatch, 2008, p23). Other concerns revolve approximately the power of advertising. Buckingham in Dickinson, Harindranath and Linn (1998, p134) contend that advertising is often accuse of promoting false needs, irrational fantasies or even reinforcing exaggerated gender stereotypes and children are at risk because of their apparent inability to recognise its underlying persuasive intentions. Some authors attribute this to the effectiveness of advertising. Halford, et.al. (2004) argue that because food is the most frequently advertised product on childrens television programming, exposure to these advertisements effectively promotes consumption of the advertised products. Gunter and McAleer in Robinson and Willett (2006, p11) do not agree with the latter assertion and argue that objective evidence is much less conclusive as to the effect of advertising. For Coon, et.al. (2001), excessive TV viewing during ch ildhood and adolescence contributes to higher intakes of energy through snacks and carbonated beverages and lower intakes of fruit and vegetables. Other authors (e.g. Gortmaker, et. al., 1996 Hancox, et.al., 2004) suggest that watching excessive television contributes to sedentarism in both children and adults by taking the place of more energetic activities. Some concerns have been reflected in childrens perception of traditional gender stereotyping on television that is perhaps no longer appropriate for the contemporary roles taken on by the sexes. Ingham (1997, p2) reports that women in the home are frequently represented via the housewife-type role, with the man as the strong, bread victorious husband. She further argues (p3) that when women are portrayed as successful it tends to be at the expense of their personal life, which invariably tends to be unhappy. From a philosophical perspective Goonasekera (1996,p41) argues that communication theory technology (including televisi on) has greatly increased cultural contacts among people of different nations providing unprecedented opportunities for the establishment of closer cultural linkages and identities. He further argues that this very opportunity raises fears of cultural domination and obliteration of ethnic identities. For Van Evra (2004, p66), the concerns have gone beyond looking at only the negative effects and argues that although television may enkindle study time or affect reading habits and study skills it can also stimulate interest in new topics, provide holdground existent for school projects and stimulate classroom discussions. For Selznick (2008, p108), television teaches citizenship. A plethora of views exist on the perceived influence of television on children. As noted by some authors (e.g. Buckingham, 1998, p.137 Newbold, 2005, p15) and Klapper,1960, p8), intervening variables mediate between television and its audience. Selznick (2008, p108) also argues that whether the effect of television on children is seen as positive or negative, most scholars agree that television affects the way that children build their own identities, specifically how they understand who they are, what they like, their place in the world and their goals. The next section provides a critical exploration of some approaches and models in effects research around the influence of television on children by expressing the more prominent concerns that scholars have had of their peers.A critique of evidence and methodology around effects of television on childrenThe development of effects research has largely been in the direction of emphasizing the role of intervening variables (Buckingham p136 in Dickinson, Harindranath and Linn, 1998). Taking this as a starting point, Robinson and Willett (2006, p9) argues that the way we interpret physical phenomena is not constant across cultural boundaries. Cumberbatch (2008,p33) alludes to Robinson and Willets latter argument when he asserts that rese arch evidence on the effects of viewing violence suffers from various methodological evidence. Moss (1996, p30) alludes to these latter arguments from a Vygotskian perspective when she asserts that children grow up accommodating themselves to the existing social forms of thinking, shaped through words (Moss 1996, p18) and perhaps by proxy through what they see through different media. Perhaps at this point a small illustration dexterity serve to stimulate the discussion. Recently in Uganda, horror was experienced when a group of school children witnessed one of their peers plunge to his death in a secret topless latrine after boasting to his friends about being Tinky Winky one of the Teletubbies on childrens television often seen to emerge or drop down a mountain in the ground. The Tinky Winky illustration peripherally suggests that negligence might have caused such an unfortunate situation for the kids. exclusively as some of the Ugandan community manifestly believed televisi on implanted a fatal irrational fantasy described by Buckingham in Dickinson, Harindranath and Linn (1998, p134). Gerbner and Gross (1976) in Newbold, 1995, p30) prefer to call the latter content cultivation that places emphasis on long-term effects of the media. Perhaps, what creates a fair amount of withdrawal in effects research and perspectives is not only cerebrate to the way we interpret physical phenomena but also to the way that populist views (Robinson Willett, p9) are taken as gospel truth. The elite Ugandan community called for a total ban of the teletubbies -a demand that spread to human rights groups. Could peers perhaps have influenced their unfortunate friend through secondary transfer of their television experience with the teletubbies? For Moss (1996), children sense of the media is mediated through talk with peers, parents and teachers. Goonasekera (1996, p26) attempts to demarcate the process that leads to anti-social behaviour that he contends happens through a process of acculturation and socialization, where values such as respect for the sanctity of human life become weaker and values promoting short-term hedonistic behaviour become stronger. Does this latter postulation apply to the Ugandan tragedy to a higher place? Some authors think otherwise. Gauntlett in Dickinson, Harindranath and Linn (1998, p124) criticises the effects model for its media depictions of anti-social acts that he says is limited to fictional productions. The weakness with this latter assertion of the effects model is that other anti-social activities which appear in other media do not have similar effects on the same audiences. If also, as McKenna (1995,p25) asserts that public service broadcasting tends to be dominate by the elites, then how can one account for the violence that is prevalent in many rural areas in Africa that are not exposed to the media? burn this perhaps be controlled when interrogation hypotheses? McQuail (2005, p16) alludes to this whe n he asks which aspect of the medium is being regulated? This latter assertion has connotations for media effects research methodology especially testing hypotheses. Buckingham (2008, p31) recommends that research should contribute to the wider debates about the aims and methods of media education. For Moss (1996, p24), this kind of research could explore on a macro level, the influence of media products on society and its culture or the socio-psychology of the process for individuals. Buckingham in Dickinson, Harindranath and Linn (1998, p136) however notes that effects models assume that effects can simply be read off from the analysis of content. This latter assertion appears to undermine the mediating factors ikon that he further argues, has a weakness of viewing the audience as a mass of undifferentiated individuals. However, Buckingham (p.137) also validates mediating factors research approaches that underscore the dependence of the socialization influence of television on d iverse and variable meanings which its users attach to it (uses and gratifications) and where viewers construct meaning (constructivist). Anderson and Lorch (1983), allude to an active relationship between children and television as they view them as actively making the choice to pay attention to television which in turn influences the way they understand what they watch and on the activities gettable in their viewing environment. This approach appears not to account for future similar anti-social behaviour that children exhibit after recently watching television. Indeed, Buckingham (1998, p139) expresses this latter concern with the ship canal in which childrens judgement of television changes along with their intellectual development and uncertainty over their ability to distinguish between reality and fantasy on television. But for Cumberbatch (2008, p13 p32) doubts remain over the validity of empirical evidence to the case of causativeity in effects research into media viole nce that he argues fails to raise the question of analyse why many people seem unaffected by television violence. On the other hand Moss (1996, p30) postulates that through social activities, childrens interpretation of media text goes through a transformation as they represent what they know in the current context, and renegotiate its significance in the light of others comments to generate and sustain their talk. For Robinson and Willett (2006,p25), both universal and academic research view children as passive receivers of whatever messages the media offers, with little ability to resist the effects. These hypotheses in the underlying models of communications create a separation in the evidence generated by effects research of the media on audiences. The variegated demarcation of concerns in this and other sections only adds to the complexity of the issues around televisions influence and further raises the question of kind of effective action that needs to be taken. The next se ction attempts to illuminate this latter question from the authors perspective.Effective action for better effects research and healthy television viewing among childrenThe concerns laid out in previous sections are based on the premise that watching television might have both positive and negative effects. This said, there appears to be vast inconclusive literature on anti-social effects such as violence compared to pro-social influence that television might have on children. Research might better serve in demarcating the field by illuminating the more positive aspects of television influence on audiences. With global processes such as the current economic recession and globalization unfolding or deepening, it might be useful for research to investigate the effects of television viewing on cultural practices or on economic status of audiences across an array of ethnic groups. Also study the effectiveness of mediating factors in influencing the resulting effect(s) might be an inter esting area for research e.g. does someones religious beliefs rein-in or promote potential anti-social behaviour? Can say culpable anti-social behaviour have a genetic link that manifests under a threshold of specific media exposure? How can research separate media and non-media influences across different audience age groups by first establishing a baseline of what children already know about the media?In terms of the presumed effects of advertising, media violence and so forth, parents or guardians need to review the balance of the childs daily activity based on some anti-social indicators. For example, if a child alship canal chooses to watch television instead of play with friends or only talks only about television programs and characters, or is not performing well in school, it would be prudent tocut back on the amount of time spent in front of the television. Television viewing time should be negotiated together with the child. Parental Guidance locks should also be institut ed on undesirable programmes. It is also helpful for adults, media text producers and regulation to help children interpret and critique the viewed material in order to promote constructive ways that life and values should be interpreted.ConclusionThis essay has benefited by examining some of the salient issues around adult citizens concerns about the influence of television viewing on children. It focused on loosely defining the category of adult citizens and their specific interest in aspects of the topic. The discussion was demarcated by situating the topic in media theory, justifying the importance of examining the influence of TV versus other media and then specifically highlighting the plethora of concerns that were mainly negative. These concerns then spilt over into a separate section that focused on a critique of some of the existing methodological approaches and concerns. This was important to examine because methodological approaches inform the existing evidence and facts that a range of adult citizens base their understanding of the issue on. The essay then underscored the fact that mostly negative evidence exists around examining the influence of TV viewing on children and inconclusive in its findings. The essay then recommends future research to look into more positive facets when examining the issue and to incorporate the interesting dimensions of genetics, ethnicity and spirituality. This complex essay would have benefited more from an in-depth examination of the causal link between ethonographic, child development and economic issues and critical distancing in the influence TV television viewing on children.